The difference between a listing that sells in a day and one that sits untouched for weeks is rarely the price. It’s almost always the photos and the description — the two things a buyer sees before they’ve decided whether to trust you at all.
Photos do half the work
Shoot in daylight near a window, not under a yellow bulb. Include one photo of the full item, one close-up of any wear or scratches (buyers trust sellers who show flaws upfront far more than ones who hide them), and one of the accessories or box if you still have them. Four honest photos consistently outperform ten filtered ones.
Write for the scanner, not the reader
Most buyers skim a listing in under ten seconds before deciding whether to read further. Front-load the essentials.
- Title: brand, model, and one standout detail (e.g. "Sony WH-1000XM4 — barely used, with case")
- Condition: be specific — "like new," "light scuffs on the underside," "one year old, works perfectly" all mean different things
- Why you’re selling: a one-line reason ("upgraded to a newer model") builds more trust than no explanation at all
Price it to move
Bechmaaro’s price-suggestion tool shows you what similar items have actually sold for — not just what other sellers are asking. Listings priced within 10% of that suggested range sell noticeably faster than ones priced above it, even when the difference is only a few hundred rupees.
Respond fast
The first seller to reply to a buyer’s question is disproportionately more likely to close the sale, even if a competing listing is slightly cheaper. Turn on notifications, and try to answer questions within the hour during your item’s first day live — that’s when most of the interest happens.